As many of you know, the TYA leadership recently paid for an advert with Yellow Pages and Yell.com as a trial to explore the effectiveness of adverts like these.
The advert links to the TYA website where our names and contact details are listed.
Yell.com gives figures telling us how many times our advert has been looked at on a computer. Clever!
It also tells us how many times the person looking at the advert then clicked on it to find out more information. Even more clever!
On behalf of Swami, I'm going to be checking the figures each month and rounding up the data on how well the yoga advert is doing.
If you want to keep track of how it's doing then just look at this website each month.
Additionally, and perhaps more importantly, if someone rings you up and says they got to you through the advert on Yell.com, let me know by emailing firstname.lastname@example.org so I can add that in to the reports.
In about ten months we should have a clearer picture of whether the advert was worth the effort and the money and so we can make an informed decision about whether to take out further adverts with Yellow Pages.
Here's the first report:
Number of people who viewed the advert in the local area: 344
Number of people who viewed the advert nationally: 239
Number of people who clicked on the advert to find out more: 10
See you next month.