Hello, here are the latest statistics showing our advert performance.
FEBRUARY 2009
Number of people who viewed the advert in the local area: 574
Number of people who viewed the advert nationally: 297
Number of people who clicked on the advert to find out more: 36
Subsequent calls to teachers via the Yell.com advert:
Diane Hargraves had one phone call.
Alex Carter had two enquiries.
Dee Johnson had two phone calls.
JANUARY 2009
Number of people who viewed the advert in the local area: 875
Number of people who viewed the advert nationally: 421
Number of people who clicked on the advert to find out more: 39
DECEMBER 2008
Number of people who viewed the advert in the local area: 344
Number of people who viewed the advert nationally: 239
Number of people who clicked on the advert to find out more: 10
Tuesday, 24 March 2009
Wednesday, 18 February 2009
Yell.com advert performance - Jan 2009
Hello everyone, here are the latest statistics showing how well our advert is doing.
JANUARY 2009
Number of people who viewed the advert in the local area: 875
Number of people who viewed the advert nationally: 421
Number of people who clicked on the advert to find out more: 39
DECEMBER 2008
Number of people who viewed the advert in the local area: 344
Number of people who viewed the advert nationally: 239
Number of people who clicked on the advert to find out more: 10
JANUARY 2009
Number of people who viewed the advert in the local area: 875
Number of people who viewed the advert nationally: 421
Number of people who clicked on the advert to find out more: 39
DECEMBER 2008
Number of people who viewed the advert in the local area: 344
Number of people who viewed the advert nationally: 239
Number of people who clicked on the advert to find out more: 10
Tuesday, 20 January 2009
Yell.com advert performance - Dec 2008
Hi,
As many of you know, the TYA leadership recently paid for an advert with Yellow Pages and Yell.com as a trial to explore the effectiveness of adverts like these.
The advert links to the TYA website where our names and contact details are listed.
Yell.com gives figures telling us how many times our advert has been looked at on a computer. Clever!
It also tells us how many times the person looking at the advert then clicked on it to find out more information. Even more clever!
On behalf of Swami, I'm going to be checking the figures each month and rounding up the data on how well the yoga advert is doing.
If you want to keep track of how it's doing then just look at this website each month.
Additionally, and perhaps more importantly, if someone rings you up and says they got to you through the advert on Yell.com, let me know by emailing benjaminparkes@hotmail.com so I can add that in to the reports.
In about ten months we should have a clearer picture of whether the advert was worth the effort and the money and so we can make an informed decision about whether to take out further adverts with Yellow Pages.
Here's the first report:
DECEMBER 2008
Number of people who viewed the advert in the local area: 344
Number of people who viewed the advert nationally: 239
Number of people who clicked on the advert to find out more: 10
See you next month.
Ben
As many of you know, the TYA leadership recently paid for an advert with Yellow Pages and Yell.com as a trial to explore the effectiveness of adverts like these.
The advert links to the TYA website where our names and contact details are listed.
Yell.com gives figures telling us how many times our advert has been looked at on a computer. Clever!
It also tells us how many times the person looking at the advert then clicked on it to find out more information. Even more clever!
On behalf of Swami, I'm going to be checking the figures each month and rounding up the data on how well the yoga advert is doing.
If you want to keep track of how it's doing then just look at this website each month.
Additionally, and perhaps more importantly, if someone rings you up and says they got to you through the advert on Yell.com, let me know by emailing benjaminparkes@hotmail.com so I can add that in to the reports.
In about ten months we should have a clearer picture of whether the advert was worth the effort and the money and so we can make an informed decision about whether to take out further adverts with Yellow Pages.
Here's the first report:
DECEMBER 2008
Number of people who viewed the advert in the local area: 344
Number of people who viewed the advert nationally: 239
Number of people who clicked on the advert to find out more: 10
See you next month.
Ben
Monday, 13 October 2008
The future of the TYA
I attended a meeting of TYA yoga teachers on Sunday (October 12) held by Swami Ambikananda in Purley, near Reading.
There are some very exciting and interesting things happening within the TYA which are of interest to us all.
Rather than detail them here I thought I would just use the website to urge people to seek out the information from Swami, Manisha, Arjuna or Uddhava and then you can decide for yourselves whether to take part.
It was a really positive meeting which opened up lots of new possibilities for TYA yoga teachers and their future.
Peace,
Ben
There are some very exciting and interesting things happening within the TYA which are of interest to us all.
Rather than detail them here I thought I would just use the website to urge people to seek out the information from Swami, Manisha, Arjuna or Uddhava and then you can decide for yourselves whether to take part.
It was a really positive meeting which opened up lots of new possibilities for TYA yoga teachers and their future.
Peace,
Ben
Friday, 26 September 2008
Just wanted to publicly thank Lynnie for organising the teachers' get-together in Collingbourne Ducis earlier this month. It was a very useful day, with all of us able to air any thoughts and worries to like-minded people and a great deal of support came flooding back in return. We enjoyed getting our hands on Dave (the 'skellington'!) and enjoyed sharing some great ideas for our classes. The tea and biscuit selection were outstanding too!! Can't wait for the next one. In the meantime, why don't we make more use of this blog everyone as a support tool?
Here's my tip to get us started: We all have a task that we are procrastinating over, be it arranging a dentist appointment, repairing your son's ripped school trousers or organise your class marketing...
During July when my previous class imploded I found it very easy to say to myself that it wasn't worth advertising for new people as the summer holidays were upon us. After having it hanging over my head for a couple of weeks I took Lynnie's advice, (took ages to create some flyers because none of them were quite right) and eventually did a door to door letterbox drop in my chosen village.
Even before I got home that day someone had left me a message saying they wanted to start in September and before I knew it I had enough to start up a class again! The icing on the cake was that I was called that same week by the manager of a local Leisure Centre asking if I would like to consider becoming their new yoga teacher! So by getting on and facing my inertia I ended up with 2 new classes and the buzz from helping people relax and exercise safely.
The phrase that helped me do this was 'Everything is in place and events are unfolding' . By saying to myself that everything is in place, it somehow got me to get on with arranging things - I didn't want to keep lying to myself after all...Hope this phrase helps you to either find more patience, or galvanise you into action! Kind regards, Dee
Here's my tip to get us started: We all have a task that we are procrastinating over, be it arranging a dentist appointment, repairing your son's ripped school trousers or organise your class marketing...
During July when my previous class imploded I found it very easy to say to myself that it wasn't worth advertising for new people as the summer holidays were upon us. After having it hanging over my head for a couple of weeks I took Lynnie's advice, (took ages to create some flyers because none of them were quite right) and eventually did a door to door letterbox drop in my chosen village.
Even before I got home that day someone had left me a message saying they wanted to start in September and before I knew it I had enough to start up a class again! The icing on the cake was that I was called that same week by the manager of a local Leisure Centre asking if I would like to consider becoming their new yoga teacher! So by getting on and facing my inertia I ended up with 2 new classes and the buzz from helping people relax and exercise safely.
The phrase that helped me do this was 'Everything is in place and events are unfolding' . By saying to myself that everything is in place, it somehow got me to get on with arranging things - I didn't want to keep lying to myself after all...Hope this phrase helps you to either find more patience, or galvanise you into action! Kind regards, Dee
Wednesday, 23 July 2008
Clothes and tax
Hi it's Ben,
I had a chat with a friendly accountant last week - he gave me lots of good advice and in return I bought him glasses of wine.
He said a few interesting things. Here are a few highlights:
1. Claiming for the mileage from your home to the yoga studio or village hall is not allowed as it is considered private use, just as business people cannot claim mileage for their commute to work.
2. Claiming for clothing used specifically for teaching in is allowed.
3. Whilst it is possible to claim for teas, coffees and lunches with potential students, it is silly to put them under a 'client entertaining' category. Better to put them under 'sundries'.
4. It is more acceptable to 'make a loss' as a sole trader in the first year because of the new business costs but if you go on making a loss year after year, the tax office may look closer.
5. Get receipts from the people who rent the yoga hall to you (I forgot).
It does seem that there are different ways of doing things and one accountant will give one set of advice while another will say something else so if you have heard different pitch in your tips.
I had a chat with a friendly accountant last week - he gave me lots of good advice and in return I bought him glasses of wine.
He said a few interesting things. Here are a few highlights:
1. Claiming for the mileage from your home to the yoga studio or village hall is not allowed as it is considered private use, just as business people cannot claim mileage for their commute to work.
2. Claiming for clothing used specifically for teaching in is allowed.
3. Whilst it is possible to claim for teas, coffees and lunches with potential students, it is silly to put them under a 'client entertaining' category. Better to put them under 'sundries'.
4. It is more acceptable to 'make a loss' as a sole trader in the first year because of the new business costs but if you go on making a loss year after year, the tax office may look closer.
5. Get receipts from the people who rent the yoga hall to you (I forgot).
It does seem that there are different ways of doing things and one accountant will give one set of advice while another will say something else so if you have heard different pitch in your tips.
Monday, 21 July 2008
weekly-ish thought provoker
Here is a site I have signed up to that sends me thought provoking ideas around yoga. They are usually quite light-hearted! here is the link www.msmindbody.com/. You can sign up here to get the regular e-mails sent to you.
Subscribe to:
Posts (Atom)